RESUME
Skill & Abilities
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Bilingual in English and Vietnamese
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Strategic Planning -B2B- Networking Skills - Relationship Building and Management - Client Relations - Marketing- Produce and Service Sales - Goal and Performance Operations. Knowledge of entertainment event coordination and excellent attention to details.
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Software Skills: CRM - Smartsheets - Lawson- Conga - Microsoft Office - Adobe - ComScore - PRISMA - Kantar - PrimaveraP6
Education
La Sierra University
M.B.A - Marketing and Sports Management
(In progress - 2025)
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Bachelor of Arts (B.A) - Class of 2019
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B.A COMMUNICATION: PUBLIC RELATIONS
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Collegiate NAIA D2 Women's Basketball
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COMMUNICATION CLUB MEMBER
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DEANS LIST
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Staff Writer/Editor: Sports Section
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President of Student Athlete Board
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California Pacific Conference Student Representative
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Brand Marketing Associate
References
Kevin Mitchell
Heads Women's Basketball Coach
Cell: (951) 741-4064
Sharon Massey
Entertainment Manager
Yaamava’ Resort & Casino at San Manuel
Cell: (909) 725-2506
Sharon.Massey@sanmanuel-nsn.gov
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Javier Krumm
Athletic Director
La Sierra University
Cell: (951) 288- 2342
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Terry Roy
Vice President of Premium Hospitality
Work Phone: (818) 540- 2007
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Experience
Marketing Project Manager (Full Time)
Yaamava’ Resort & Casino at San Manuel
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Collaborate with senior leadership to execute strategic marketing projects, improving event quality and stakeholder satisfaction. Lead communications, including logistics, creative design (Adobe Design Suite), and company-wide emails to 7,000+ employees. Manage event budgets, ensuring cost efficiency and adherence to financial constraints. Streamline scheduling for 12+ annual events, enhancing operational efficiency and timely delivery. Oversee procurement processes, including requisitions and invoices, and manage timesheets, overtime, and staff goals for optimal resource allocation. Facilitate cross-departmental communication with Guest Services, VIP, Cage and Credit, and Tribal Community. Develop collateral communications and maintain the entertainment events calendar. Process requisitions, recruit and onboard talent, and support sponsorship documentation, ensuring smooth execution of entertainment events.
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Entertainment Associate, Experiential Marketing (Full Time)
Yaamava’ Resort & Casino at San Manuel
Managed contractual agreements for entertainment events and event center, ensuring smooth execution and adherence to timelines. Developed impactful collateral communications including website and social media content, enhancing community and company engagement through Adobe Design Suites. Created and maintained an updated calendar for entertainment events, optimizing scheduling and ensuring seamless event coordination. Efficiently processed requisitions in the procurement management system, consistently meeting critical project deadlines. Successfully recruited and onboarded talent for Yaamava’ Company entertainment, contributing to vibrant and engaging event experiences. Supported the sponsorship team by meticulously documenting sponsor communications, agreements, and community engagement contributions. Cultivated and maintained strong vendor relationships with notable entities such as LA Dodgers, Lakers
Associate Digital Partnership (Full Time)
IPG Media Brands : Initiative
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Managed, executed, and optimized digital marketing channels including Paid Social, Paid Search, Display, Affiliate, OOH, and Streaming/TV, enhancing brand visibility and engagement. Compiled and oversaw weekly and monthly reports on email campaigns, consistently meeting departmental KPIs and driving actionable insights. Coordinated projects and collaborated cross-functionally develop campaigns aligning with business strategies across various digital platforms. Provided training and mentorship to junior communication specialists, fostering team growth and ensuring alignment with client marketing objectives. Executed event and tour marketing plans using digital assets and internal project management tools, contributing to successful campaign launches and audience engagement. Collaborated with top-tier partners including HULU, Washington Post, CNN, Facebook, and Netflix, maximizing marketing reach and strengthening relationships. Handled billing, coordinated partner meetings, and managed scheduling, ensuring effective communication and operational management.
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Inside Sales and Services
Los Angeles Rams
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Achieved sales goals by selling over 100 single game tickets, demonstrating strong sales acumen and customer relationship management. Developed and executed a community engagement proposal, orchestrating successful events such as Lunar New Year Campaign, Football Camps, Draft Week, and vendors fairs, fostering stakeholder participation and community relations. Assisted in the preparation and execution of ticket sales events, including Rams home games, ensuring smooth operations and customer satisfaction. Contributed to the incorporation of product changes aimed at enhancing customer engagement and driving firm profits, actively participating in strategic initiatives.
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Assistant Basketball Coach ( Part - Time)
​La Sierra University
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Attended team practices and games, providing support and strategic insights to enhance player performance and team cohesion. Assisted with recruiting efforts, engaging with potential future players and evaluating their fit for the program. Managed administrative tasks for players, including grade checks and study hall sessions, ensuring compliance with contract agreements and academic requirements. Negotiated sponsorship terms and financial contributions, securing valuable support for the program. Built and maintained strong relationships with sponsors, ensuring clear communication and fostering positive, long-term partnerships.
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Project Manager ( Part Time)
NBA Player: De'Anthony Melton's Basketball Camp
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Successfully organize and manage the personal basketball camp for NBA star De'Anthony Melton. Create marketing plans to launch camp brand, Something Light Assassins. Execute any community engagement request or Project request. Oversee all logistics, including graphic design, social media strategy, and public communications. Collaborate with Agents and NBA Teams to facilitate exclusive giveaways.
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July 2023 - Present
August 2022 - July 2022(Promoted)
October 2021 - July 2022
September 2019 - October 2021
October 2023 - Present
September 2024 - Present